Sep 3, 2014
Farmobile is Jason’s third startup in Agriculture. His previous company Farms Technology, LLC was sold in December 2012 to DuPont Pioneer. That company focused on making the complex grain marketing process easier through the use of technology.
Now Jason is using his prior experience and network in agriculture to make the remote monitoring of farm machines and equipment easier. Farmobile’s business model is very different and quite destructive to the current system. Farmobile passively collects data from farm machines, sends it to the cloud using cellular technology, stores it in an Electronic Farm Record (EFR) and then makes it available to approved data subscribers to purchase. Farmobile splits all the revenue down the middle keeping complete alignment with the farmers who use Farmobile. Paying farmers cash for the data generated from their machines is unheard of today.