SoftVu is a SaaS Marketing CRM platform that creates, manages, distributes, and tracks automated marketing strategies and content for direct to consumer markets, currently within the banking and senior living industries. Our next generation platform, called “SeniorVu”, uses a patent-pending, machine-learning ‘matching’ algorithm, that not only identifies future clients and residents, but automatically begins to nurture them prior to the actual sales engagement, dramatically enhancing sales pipeline quality while greatly reducing cost of sales for senior living communities.